There is but one place, one street where you can buy the best bespoke suits in London—Savile Row. Bespoke suits are custom-tailored to the measurements and preferences of each client, and are made from scratch to ensure a perfect fit. The elegant suits of the British and European nobility in times past were first sold in Savile Row, and the practice has lived on to this day. An article in FORM, Duke University’s official lifestyle magazine, relates:
Savile Row has produced the finest bespoke suits for over 200 years. Tailors that set up shop in the 18th and 19th centuries remain open to this day, producing custom suits for celebrities, businessmen, and world leaders. Though many Savile Row tailoring houses refuse to give customers lists, some notable Savile Row customers include Edward VII, Napoleon Bonaparte, Winston Churchill, Cary Grant, Alexander McQueen, Prince William, Michael Jackson, Jimmy Carr, Sir Elton John, and David Beckham.
So what endeared famous men to this special type of clothing? There are three specific reasons:
Having a distinct style also means having a distinct identity. The bespoke suit has become the British staple for high-end fashion. For affluent or influential men, the clothing is a fitting indication of class, with a price range that reaches over a thousand pounds. It is a costly, yet worthy, purchase in pursuit of distinctly British haute couture.
The work and man hours rendered to make a bespoke suit is worthy of its price. Bespoke tailors in London take more than 20 measurements before a cutter can create an individual pattern for a client. All suits are hand-made and involve a great deal of time, effort, and skill, and could even take weeks to finish, depending on the style.
There are thousands of varied patterns to choose from to have a bespoke suit made by premier London tailors such as Hidalgo Brothers. The average cloth may weigh 200 to 510 grams, which makes the wearer feel he is donning a truly valuable piece of apparel. Compared with the tuxedo that has a more commercial approach, the bespoke suit offers prestige and is made to fit not just any man but the man of the hour (even if he is just a spectator in an important affair).
Indeed, clothes do make the man, but for Savile Row tailors, bespoke suits are an art form—a combination of national identity and importance, a fashion statement, and a cultural icon.
(Source: Bespoke Tailoring and Savile Row suit, Form, March 4, 2014)